Personal Data That We Collect
Through our interactions with you we collect various kinds of personal data. Some of this data is provided by you directly, and some is collected automatically based on your interactions with our websites, Apps, and emails.
You may decline to provide your personal data, however this may impact our ability to provide you with
products or services. For example, should you decline to accept END.’s first party cookies, we will be
unable to add items to your shopping cart. We also require your address and payment details in order to
process your order.
The data we collect may include the following:
- Your name and contact information.
- Passwords and security information used for authentication and account access.
- Payment data required to process payments.
- Interaction data about your use of our websites, Apps and emails (for example data on which pages on
our site you visit, search queries, add to cart actions etc.).
- Device data.
- Error reports, access logs and performance data.
How We Use Personal Data
END. uses the data we collect to fulfil your order, and to provide a richer shopping experience on our websites, Apps and emails. In particular we use data to:
- Process and fulfil any orders placed via our website or Apps.
- Provide customer support when you contact us.
- Improve and develop our websites and Apps.
- Market to you via email and targeted advertising campaigns.
- Internal business reporting.
We only ever process your personal data with your consent or as necessary to fulfil our obligations to you as a customer, to operate our business, meet our contractual and legal obligations and to protect the security of our systems.
Reasons We Share Personal Data
We only share your information with third parties in the following circumstances:
- When necessary to process your order (for example, sharing your payment details with our payment
gateway, Braintree, in order to process your payment, or providing your address and contact details to
our shipping courier to deliver your order).
- To ensure the security and stability of our websites and Apps (for example, we may share error or
logging information with Dynatrace, our third party monitoring service, in order to alert us to any
- To market to you using trusted third party vendors (for example, with your consent we may share your
data with Vero, our email marketing provider in order to send you our email campaigns).
How to Access & Control Your Personal Data
The primary method of accessing and controlling the personal data we collected is via your END. account. You
can at any time request that we delete this data in its entirety by contacting us.
In addition to this you can always opt out of any of our marketing communications at any time:
- You can opt out of our email marketing campaigns by clicking the “unsubscribe” link at the bottom of
any of our email campaigns.
- You can opt out of our push notifications by adjusting the settings in our native Apps.
We will respect any browser based cookie controls or tracking protection that might be enabled, however we
do not currently support the “Do Not Track” feature now present in some web browsers as there is not yet a
common understanding of how we should interpret this signal.
If you cannot access or control certain personal data you believe we may have collected, you can always contact us. We will respond to requests to control your personal data within 30 days.
Cookies are small text files placed on your device to store data that can be recalled by a web server in the
- Remembering your preferred shipping country/currency.
- Remembering which items you have added to your shopping cart.
- Logging you into our website and keeping you logged in across pages.
- To help us prevent fraud.
- Gathering web analytics data to inform us how our visitors are interacting with our website/Apps.
- Tracking affiliate program referrals.
Some of the cookies we use include:
- mage-messages - Tracks error messages and other notifications that we may display
while you are browsing our website; this ensures we do not present the same message or notification
- mage-translation-storage - Stores translated content when requested by the shopper.
- mage-cache-storage-section-invalidation - Forces local storage of specific content
sections that should be invalidated.
- mage-cache-storage - Local storage of visitor-specific content that enables ecommerce
- store - Tracks the specific website / locale selected by the shopper.
- section_data_ids - Stores customer-specific information related to shopper-initiated
actions such as display wish list, checkout information, etc.
- private_content_version - Appends a random, unique number and time to pages with
customer content to prevent them from being cached on the server.
- _ga - used by Google Analytics to distinguish users.
- _gid - used by Google Analytics to distinguish users.
- dtCookie - used by Dynatrace for technical session ID for PurePath correlation
- dtLatC - used by Dynatrace to measure server latency for performance monitoring.
- dtPC - used by Dynatrace to identify proper endpoints for beacon transmission;
includes session ID for correlation.
- dtSa - used by Dynatrace for intermediate store for page-spanning actions
- rxVisitor - used by Dynatrace to correlate sessions by visitor ID.
- rxvt - used by Dynatrace to track session timeout.
- __zlcmid - used by Zopim to provide live chat functionality for customer service/sales
Most web browsers will accept cookies automatically but allow you to delete or block them. If you choose to
block our cookies, many of the features on this website will no longer work.